About Us

As Michigan's top industrial product manufacturing sales representative organization we pride ourselves in professional, aggressive, knowledgeable, and ethical representation for principles of the industrial related products sold exclusively through distribution.  Our services expand to distributors in the industrial, cutting tool, contractor, STAFDA, and welding industry.

We utilize a unique marketing approach that allows us to bridge the gap between end-users and distributor which helps improve the quality of materials needed and used. Our dedication to the distributor and end-user as well as our willingness to become involved in the technical aspects of application has been the basis of developing the many close relationships we have cultivated and enjoy in the industry today.

Our ultimate goal is to develop a long-term working relationships between the end-user, the distributor, and the manufacturers we represent in order to find solutions for our customers and increase sales.

Our Team

Greg Baumker


(586) 484-9775 (cell)
Serves on ISA Board of Directors


Barry Karlson

Vice President

(616) 485-5459 (cell)

Gary Ozias

Sales & Service

(248) 568-7783 (cell)

Lori Pelzel

Office Manager

(248) 869-2100 (office)


Kelly Surmann

Office Assistant

(248) 869-2100 (office)